There really isn’t much to our story. Shawn and I are a couple of cowboys with a great passion for farming and ranching. Making a living is always part of the equation but more than anything we want to improve our grass and farmland for future generations. Family is also very important to us and we both have our hopes on leaving some sort of legacy to them. We formed Post Rock Beef after a whole lot of conversations and beer.
Our conversation seemed to always include similar topics:
I Tried to grow and sell beef like this before and seemed to fail miserably.
We both love taking care of cattle.
Boy am I frustrated with all of the misinformation out there about everything specifically beef.
Do we want to sell grain fed or grass fed beef?
What products would we sell and how can we improve them?
We really want to give back if we can.
You heard it right I tried to form a company called Ringler Ranch Premium Beef and dropped the ball. Several family members and I formed the company back in the 90s. I soon found that everyone thought it would be a great opportunity if it worked, but no one else really wanted to put forth much effort. So, handwork and dedication is key to our story.
Taking care of cattle has always been our passion. Our philosophies on gentle cattle handling and horsemanship mesh good enough that I actually let shawn ride my horses. We do our best to make sure the cattle stay in shape while also doing our best to improve pasture lands.
It seems like everyone wants to claim what ever feels good at the time no matter what the truth really is. Heck, there are full blown documentaries full of lies all over the place. The organic people claim this and the grass fed people claim that while the vegans say whatever comes to mind. Well, we are here to set the record straight and are doing our best to make education about what we do and the wholesomeness of our products, a big component of the company.
Grain fed beef has more healthful oleic acid and less saturated/trans-fats than grass fed beef. Grass fed beef has more healthful omega-3 fatty acids. Cholesterol is almost identical in both products. So, assuming that our customers are going elsewhere for their omega-3 fatty acids because eating 20-30 grass fed hamburgers isn’t realistic, the decision really boils down to animal welfare and product quality. Grass fed animals, depending on the program spend 24 months on grazing lands, while grain fed animals spend 12 months on grazing lands and 4-5 months eating grain out of a bunk with free choice hay and fresh water. Grain fed animals are not always fed antibiotics or pumped full of steroids like marketers would lead you to believe, so what about taste? It’s easy, grass fed beef has an undesirable gamy taste that Shawn and I both dislike, so grain fed it is.
With the exception of a few restaurants no one really ages beef anymore. Aging beef is a process of allowing natural enzymes to breakdown connective tissue and bring out the buttery flavor of meat. Sometimes you can get your local butcher to age beef a week or two, but many times they need the room so things get pushed through. Two weeks is OK, but Shawn and I want the best beef around so we doubled the time and you really get a good steak. Our beef is dry aged 28 days.
Clear up at the top of the story I mentioned that Shawn and I are family men and it’s also worth mentioning that I served in the USMC from ’93-’97. We really want to help serve our communities through Post Rock Beef. Beef is a great centerpiece for celebrations and fundraisers. We give when we can and try to make life better with our products.
We hope you enjoyed our story. Buy Post Rock Beef, you won’t be disappointed.
PS “Don’t kid yourself, it’s not a celebration without beef.” -Justin